Interviews with Digital Marketing Professionals: Key Industry Learnings 2024

Conversations with Experts in Digital Marketing

Digital marketing is among the biggest trends in recent years. However, ensuring a successful career in this field takes work. There are so many details. It is quite a wide area that includes affiliate marketing, online sales, content creation, and more. 

And the best way to learn more about the field is by checking what well-known experts share. Here are the interviews that will provide some valuable insights about digital marketing. 

Steven Khanna

Steven’s journey is quite the tale. He cut his teeth in the high-stakes world of hospitality, where he honed his skills in some of the finest Michelin-starred kitchens and even worked alongside the legendary Gordon Ramsay.

After building a solid foundation in hospitality, Steven ventured into the digital marketing space, focusing on SEO and link building. Initially unsure about the potential of SEO, he soon found that his strong background in sales and customer service gave him an edge in this new field. 

His dedication and expertise have led him to manage the English markets at White Press, where he’s making a significant impact with their innovative link-building platform. With Steven at the forefront, White Press has seen impressive expansion, now present in more than 30 countries with a dedicated workforce exceeding 200. 

The firm is a go-to for guest posting, niche edits, and crafting SEO-friendly content, making link-building more accessible for their clientele. You should check out this video to learn more about his insights.

Rand Fishkin

Rand Fishkin’s path in the digital marketing and SEO world began with a simple blog. His journey led to the co-founding of Moz, which soared to $45 million in yearly revenue. Rand champions educational marketing and the significance of nurturing a loyal audience. 

His marketing philosophy is grounded in trial and error, favoring sustained growth strategies over quick gains. He points out the hurdles in cultivating an audience, particularly for B2B sectors, and notes how traditional SEO methods are losing their edge due to an oversaturated online landscape.

Rand Fishkin believes that public relations (PR) is a potent yet often overlooked tool in marketing. He advises building relationships with key influencers and crafting share-worthy content to broaden a brand’s influence. 

Rand views this tactic as a more impactful alternative to depending solely on SEO or social media in the current competitive digital environment. In his discussion, Rand Fishkin highlights the significance of empathy in marketing and the importance of a long-term outlook. 

He warns against an overreliance on AI for generating content. Rand’s key piece of advice for businesses is to concentrate on forging authentic connections and producing distinctive, engaging content that truly speaks to their audience.

Brian Dean

Brian Dean discusses the transformation of SEO and content marketing, highlighting the move away from solely algorithm-driven methods towards the creation of valuable, user-focused content and the establishment of credible brands.

Brian Dean maintains that despite Google’s algorithm updates and their statements downplaying the role of links, they still play a vital part in search rankings. He points out the difficulties of link building, especially the problems associated with purchasing links, and underscores the value of acquiring links organically through top-notch content and real interaction.

His Skyscraper Technique 2.0 shifts the focus to aligning content with the searchers’ intent, ensuring that it meets the users’ needs more accurately instead of merely extending content length. Moreover, Brian offers guidance on executing data studies, outlines the associated expenses, and suggests that collaborations can amplify the content’s reach and influence.

During the interview, he points out the significance of Exploding Topics for spotting up-and-coming trends. He advises marketers to use these insights for crafting content, digital PR, and effortless link acquisition.

The podcast explores the importance of finding the right mix of relevance and authority in link-building and content marketing. Brian suggests that maintaining a balance between these two aspects is key to an effective strategy.

Gary Vaynerchuk

In this conversation, Gary Vaynerchuk reflects on his path, prioritizing the importance of legacy above financial gain. He talks about his live-streaming experiences at work and proposes that professionals in different sectors could gain from sharing their day-to-day activities on platforms such as Twitch and TikTok. 

Gary sees live streaming as an undervalued tool, similar to the early perception of social media, and champions its ability to greatly enhance business exposure and interaction.

He believes we control what we see online through our choices, not just by algorithms. Gary emphasizes the power of real relationships and trust, sharing how his friend Brandon Warick’s support was key to his success.

Gary Vaynerchuk discusses how technology, especially AI, is changing our lives. He’s excited about voice replication tech and stresses the need for better security, like blockchain, to keep up with these advances.

Amy Porterfield and Laura Belgray

In the Online Marketing Made Easy podcast, Amy Porterfield chats with her good friend Laura Belgray about realness in business. Laura, who started Talking Shrimp and is known for her copywriting skills, talks about her switch from a corporate gig to running her own successful company. 

They discuss how it’s never too late to start a business, the value of having your style in writing, and just being yourself as an entrepreneur.

Laura Belgray stands out in the business world with her laid-back approach, valuing a slower pace and a business that fits her life and truth. Even with industry doubts, especially about her book “Tough Titties,” Laura proves you can succeed by being yourself and offering something truly personal.

Amy and Laura talk about the changing world of online marketing, noting the comeback of newsletters and the risks of depending too much on AI for writing. Laura pushes for a personal approach in writing, stressing that being real and connecting with people is essential for making a mark online.

The Bottom Line

And there you have it, a series of insights taken from some of the best professionals in the field. Keep in mind that these people are at the top of the game. Therefore, looking at what they are doing can surely help you improve your skills, or even start a new business. 

Posted by
Aleksandra Kontic

I am Aleksandra Kontic, a content creator and writer for, a website renowned for its engaging content. My academic background includes studying English language and literature at the Faculty of Philosophy in Novi Sad, where I honed my writing skills and analytical abilities. This educational journey laid the groundwork for my career in content creation.